My name is Adrienne Roark. I am the Vice President and News Director at KTVT-TV, the CBS Owned and Operated Television Station in Dallas-Fort Worth. Welcome to my page. I am an accomplished newsroom executive with proven track record of managing teams in fast-paced communications operations. I’ve enjoyed working over 20 years as a journalist and television news manager. I am a passionate journalist who believes in the power of storytelling and good writing.
Adrienne Roark has been in the television news business since 1992. She started as an intern at WBNS-TV and worked her way up. She became an editor, a producer, an executive producer, and a special projects executive producer. Adrienne worked as an Assistant News Director and eventually earned her first News director position at WFOR/CBS4. She is now the Vice President and News Director at the CBS O&O in Dallas, Texas.
Adrienne Roark's Background
Adrienne Roark's Experience
Vice President and News Director at KTVT-TV
Direct all on-air and online news operations for the CBS owned & operated television station in the 5th largest market in the country.
News Director at WFOR-TV
January 2007 - September 2010
Direct all on-air and online news operations for the CBS owned & operated television station in the 16th largest market in the country.
Ethics Fellow 2008 at Poynter
2008 - 2008
Named a Poynter Ethics Fellow for the Class of 2008 at the Poynter Institute, a nationally respected school for journalists. One of of eighteen members of the 2008 class, a diverse group of hard-working journalists from print, broadcast and online.
Assistant News Director at WFOR-TV
January 2007 - June 2007
Managed daily on air and online content of a staff of 135.
Coordinated all major news story coverage including major national stories: Super Bowl, Anna Nicole Smith.
Assistant News Director at WESH-TV
March 2005 - January 2007
Managed all daily on air and online content.
Built Investigative Unit. Directed major story coverage: Shuttle launches, Brush Fires, Tornados.
Acting News Director at WDSU-TV
August 2005 - November 2005
Oversaw emergency creation of WDSU newsroom within WESH-TV.
Became acting News Director of WDSU newsroom within WESH after WDSU employees were forced to evacuate due to Hurricane Katrina. Coordinated continuous on-air & online Hurricane coverage for 53 days. Counseled employees; coordinated temporary living arrangements.
Executive Producer at WTVJ/NBC6
December 2001 - March 2005
Directed all on-air presentation for the 5, 530, 6, 10, and 11 p.m. newscasts. Directed all on-air presentation during 2004 Hurricane Season. Oversaw key strategic station partnerships with outside media organizations and businesses.
Executive Producer at WCMH-TV
August 1999 - December 2001
Directed all on-air presentation for newscasts. Created Investigative/Special Projects Unit.
Executive Producer Special Projects at WKYC-TV
March 1998 - August 1999
Oversaw on-air presentation for the 11 p.m. newscast. Created and launched Special Projects/Investigative Unit.
Senior Producer at WCMH-TV
September 1995 - March 1998
Directed on-air presentation for 5 and 6 p.m. newscasts.
Produced 6 p.m. newscast.
Producer at WBNS-TV
January 1992 - September 1995
Produced the morning news. Prior to that edited the afternoon newscasts. Started at WBNS as an intern.
Adrienne Roark's Education
The Ohio State University
1989 – 1993
Theodore Roosevelt High School
1985 – 1989
Adrienne Roark's Interests & Activities
Writing, reading, running, tennis, the Ohio State Buckeyes